Lovesac Bus Blog

Live on TV tonight!

...Its live...its TV...its Q.V.C.  

Tonight, Monday, November 28, (9pm EST live) I will be selling Lovesacs on TV for the first time ever. In fact, this will be the absolute best price anyone could get on a Pillowsac Rocker Package all year, exclusive through QVC. They even break it down into like 4 easy payments!

I know it may seem a surprising move from us here at Lovesac, so let me explain how this all came about. For the last few years we have been endlessly improving the Sactionals and selling more and more of them. Along the way we have come to the bold realization that this is not just some clever product--some passing phase. We believe Sactionals are THE answer to upholstered furniture for most of America--they just may not hav heard about it yet. I think/hope/believe Sactionals are the iPod of furniture.

One way to tell the story (seeing as we lack the funds to blow tens-of-millions on advertising like apple did for the iPod), might be to do some direct TV marketing. Info-mercials!!!Ahhhhh!!??  (But really nice ones like Bose does, or like a Dysons commercial). You see, Sactionals have very demonstrable benefits. They're easy to move around, change, re-configure and transform any room into something fresh and new at any time.

Anyway, one of the best ways to test whether or not Sactionals will "play" on TV is to try it first on QVC. Not to mention, QVC can be a very strong selling vehicle in its own right--purposefully and accidentally educating millions of people about our product along the way. So just as we were gearing up to try Sactionals on-air next year, our friends at QVC asked us to put together a Sac gift item for this holiday season....The Pillowsac Rocker on QVC.

So check it out. I'll be on myself, doin' it TV style tonight sometime between 9pm - 10pm (I'm told it will be at 9:00 on the "Gift hour with hosts Rick and Shawn," but we'll see).  If you know anyone who's ever wanted a good deal on a Lovesac AND have it broken into a few easy payments, well, here you go. I'll be offering a QVC exclusive Pillowsac Rocker Package which includes the Pillowsac, a Cover (Coffee, Latte, or Red Velvish), the Rocker Frame, and 2 matching Throw Pillows that help you tie it in to your existing decor.

Gotta run. Gotta get down to QVC headquarters near our King of Prussia, Philadelphia, PA Lovesac store for hair and makeup.  Ugh.

 

-- Shawny D.

TV Time for the LoveSac Bus

March 5, 2009: LA AT&T Cruise Cast Media Tour – Los Angeles

 

The Lovesac Bus is in LA LA Land!  Cruising around LA with its top reporters showcasing the revolutionary AT&T’s Cruise Cast, a live satellite television feed designed for anything and everything mobile.  We spent the morning with Winston Guillory, President of RaySat Broadcasting and spokesperson for AT&T Cruise Cast, who led multiple 30-minute tours.  The highlight had to be driving through a tunnel on Sepulveda that lasts about a minute without any interruption in the television broadcast.  The trick is the Cruise Cast device is able to segment and store its feed so the broadcast is not interrupted when in areas of bad reception.  Even though the reporters were intrigued by the quality of the image and size of the device a lot of interest was focused on the Lovesac Bus and Lovesac itself. 

Later in the day we hosted the TV Guide television crew and Marc Istook who shot a segment focused around the Lovesac Bus and its high tech devices.  What a great crew to work with!  Everyone was super relaxed on Sacs and Sactionals as we drove around filming Marc and Winston talked about Cruse Cast’s features and the benefits of using the bus to showcase it to the multiple celebrities that frequent.  The interview should be available in the next month on the TV Guide Channel, check it out! 

The bus finished the day with a beautiful sunset drive up the coast to tomorrow’s location… North Hollywood.

 

-- Charlie

Lookout World, LoveSac's Got Wheels

  I have been getting tweets and texts, emails and voicemails from all over the country as the LoveSac Bus is spotted at the hottest parties and events from the left coast to the right, and everyhwere in between.  For those of you who have not been lucky enough to have been invited onto the bus and thus given the consummate V.I.P. Lanyard full of codes & discounts, the LoveSac Bus is a fully tricked out 40 foot long party bus, otherwise known as, "The Mobile LoveSac Lounge."  There is just so much going on with the Bus that we've decided to give the Bus its own blog!   [RIGHT: M.C. HAMMERS DANCE CREW, SLC, March '09] 

THIS BLOG is dedicated to following the ongoing exploits of the LoveSac Bus as it winds through the U.S. sharing pics, videos, and PG(13) stories of the craziness that seems to follow it.  See the country!  Go places with us without ever leaving your chair...or better, your Sac.  Let me, Charlie, Alex and the LoveSac crew deliver the celebs, the parties, the lounges, and events to you.  OR, get off your Sac and come find us. Beat our resident pro, California LoveSac Manager, Ezra, in Guitar Hero and you'll have instant street cred.   With 8 LCD Screens, 24 Kicker Speakers, 2 inch thick wool shag carpet throughout, a fridge full of drinks, live Satellite TV powered by AT&T Cruisecast, Guitar Hero, disco ball in the window, cabinets full of swag, and most importantly: LoveSac Sacs and Sactionals throughout, the LoveSac Bus is always ready to rock.  [ABOVE LEFT: MC HAMMER INSIDE THE BUS, MARCH '09]

Honestly, you have to hear this--NO, you have to feel this thing thump to understand the true power of the Sac.  Riding on the bus puts you in good company too.  Celebrites from the (legendary) M.C. Hammer to Vanilla Ice.  Young Jeezey to DJ Whoo Kid have felt the power of the LoveSac Bus and have come back for more.  Sometimes the Bus is used to cart around diva rockstars & celebrities, other times, we just use it to shuttle people back and forth from downtown Aspen to the slopes of the Winter X-Games....the LoveSac Bus is there to serve you...you just need to get our attention and get us to stop long enough to let you on.  [BELOW: WALK-THRU WITH BUS IN FULL PARTY MODE, WINTER-X, ASPEN 2009]

I often drive the Bus myself--jump on, say HI.  In fact, each winter I spend nearly 2 months driving the bus to every LoveSac Store in the country, selling & training along the way.  Right now, Charlie, the fearless sales trainer/promoter/bus expert & long time Sac'r is driving it from west to east, stopping everywhere in between to promote and generally spread the love.  Check out my personal Bus experiences of the last 6 months on my personal blog beginning here: http://lovesac.typepad.com/shawndnelson/page/4/.  Read on to see the craziness of the Sundance Film Festival, the Winter X-Games, and more...all in the last 4 months.

Keep an eye out for the Bus as it roams the U.S. making appearances at the biggest events and venues.  Text message the Bus at the number on the side, and receive a free gift from LoveSac!  You can even text "Where" to this number and find out exactly where the Bus is at any given moment...in case you need lift about town. The only way to get THIS number is to track down the Bus in real life and see for yourself.

Save this page as a favorite!  Subscribe to the blog!  Follow us on Twitter!  Send us pics of yourself on or around the Bus via chairmansac@gmail.com, and we'll post them on our Bus Flickr account.

Thanks for following!  Stay connected.  See you out on the road.

--Shawny D.

DONUTS IN THE LOVESAC BUS...