For YEARS now we at LoveSac have wanted to expand beyond just Sacs & Sactionals to include some other comfy stuff too. For many reasons it has eluded us....until NOW. Let me introduce to you LoveSac's BRAND NEW line of these products called..........wait for it........."Other Comfy Stuff." More importantly (and this is no exaggeration) THIS IS THE NICEST, MOST WELL DESIGNED STUFF WE'VE EVER MADE. I am telling you: if you want to give someone you love a truly unique, extremely high quality, expensive-feeling gift this Christmas you MUST watch this video and then check out these amazing products at lovesac.com.
This is just me, in my living room, showing you up close and personal how special these things are:
So on my final leg of my 2009 Front Line all-store training tour I stopped back through Salt Lake City and wrapped in Georgia. At the original store in the Gateway Mall in SLC (shown left) I was up on the ladder minding my own business, changing light bulbs when members of two competetive high school choirs coincidentally converged on the LoveSac store to get out of the cold. Chaos ensued. I was worried there would be blood....there was. Definately worth watching all the way through. Hard to believe how quickly choir kids can get out of hand:
Wait until you see this crew from Atlanta's store video. Let's just say they know how to ride the Sac. And I mean that in the most literal, innocent, southern-hick-of-a-way as possible. (LoveSac Lenox, right. LoveSac Mall of Georgia, left...on the SuperSac they mastered riding)
GO BUY A LOVESAC! It's the gift that gets bigger, and bigger, and bigger.
The 2nd half of my annual FrontLine LoveSac store
tour began in the big O.While you
won’t find a LoveSac store in Chicago or Miami or San Francisco, LoveSac has
been in Omaha for many, many years now.I like Omaha.It kind of reminds me of my hometown, Salt Lake City for some reason. The staff is stronger than it has ever
been and after climbing around on a ladder for two days changing out lighting
and just doing what needs to be done, that store looks better than it ever has,
I do believe.Just wait until you
see what they did for their store video this year.Good stuff. (You’ll see a clip from every store in the
country on the videos that play in our stores, once compiled, later this year).
Dallas is, and has always been, a stronghold for
LoveSac.This is mostly due to the
truly loyal, capable, and intelligent staff down there.Many Sac’rs on this crew have been here
for years….like 5 years & counting.They have the huge responsibility of managing our current Sactionals
sales test in Best Buy stores there (more on that later), as well as just
dealing with things like the gigantic doors that fell of the track one night,
hence this (above).
Operation FrontLine is one of my favorite times of
year.It sucks to be on the road
away from Tiffany and Lucky so much but it is awesome to get out and just work
in every LoveSac store, meet the customers, personally train the staff, and
feel the energy from the front lines of LoveSac – where it actually
happens.The two things I love the
most are our own amazing people at LoveSac as well as our amazing
customers….some of whom really seem to like what we’re doing.I’m always flattered to meet them and
amazed at how much they know.
I made a quick stop in SLC for Thanksgiving, and squeezed in
a FrontLine training at Fashion Place Mall.It ended in a TubeSac/Ball baseball game in the middle of
the mall.Trouble.Yes – Nate really can just do the
splits on command.
On to Los Angeles where LoveSac is still going strong in
Northride and Tyler (Riverside).Better crews than ever before, and once again, after a little unlicensed
electrical work, the stores look better than ever.The crews in Cali are now stronger than ever, and with the
recent advent of the Glendale Galleria, we’re selling to the celebs in
Hollywood once again. Just2 days ago I was giving a Sactionals
demo to Fred Durst of Limp Bizkit.Thanks to Nahom, he is now rockin 3 SuperSacs in his Home Theater and
about to toss out his lame reclining/cup-holder theater chairs and replace them
all with Sactionals Movie Loungers….furniture for REAL LIFE. I suspect many more celebrities will be
trading in their lame theater chairs for Sactionals soon.Its weird to sit separately in your own
home, like Captain Kirk on the enterprise, reclined, all facing one way.Those theater chairs suck…Sactionals
are much better seating for Home Theaters, hanging out, cuddling, eating,
drinking…real life.
Arizona Mills LoveSac last night with the always rock solid
Andy, Sam & the AZ crew.There
are really no words for how far that store has come.
LoveSac Las Vegas was today (which I can never complain
about).Most of the Vegas crew has
been here for 3 & 5 & 6 years!!They began in high school and now they’re stone cold killers….runnin’ a
good business in sin city. (Don’t
ask about this pic – just wait for the in-store video). Just hit up Layton, Utah tonight. (RIGHT) Now its on to SLC and Atlanta for double
store visits.Front Line never
stops.
Here are some quick BEFORE and AFTER shots of our Tyson's Corner, Wash DC location, after our 3 day re-merchandising that we snuck in during my "Front Line" Tour last week. Jesann, Brian, Jeremy, Kevin, Craig (the painter/Sac'r) and the whole crew did an amazing job...in true LoveSac style, working (literally) around the clock. Honestly - we have the most amazing people.
Let me know what you think about our new look (BTW: its not 100% complete):
Hats off to the entire crew and BLOW IT UP this Holiday Season.
This will be my 7th year touring all of the LoveSac stores on what we at LoveSac call: Operation Front Line, 2009. After running the first LoveSac store day in and day out for months before we began to open more and build the company, I decided that I never wanted to get shut up in the office and lose touch with the customers who have made this company great. Not to mention our AMAZING Sac'rs who are out on the front lines making the sales, paying the bills, and who are ultimately responsible for LoveSac's success. So each year, just before the Holidays, I get out on the road and (mostly) drive to all of the LoveSac stores in the country. From LA to Boston, with each stop I am reminded of just how special our products are in our customer's lives and how great our band of young, capable, hard-working Sac'rs are at running this biz. [ABOVE LEFT: Natick MA LoveSac crew. RIGHT: Kyle & John, Sac users for years who now own Sactionals with multiple Covers]. BTW, COME FIND ME ON OP FRONT LINE AND SAY "SHAWNY D. SHOW ME THE MONEY,".....I'LL HOOK YOU UP.
This year, with so much going on, I will only make it to 2/3 of our stores before Christmas, but plan to catch the rest in the spring. [ABOVE LEFT: Bridgewater NJ crew]
At each stop I make sure that I'm not just dropping in to say "Hi" and point out shortcomings. I get to know every Sac'r by name, see who really tears it up and where our next Market Managers might be in the system! I work the store floor for hours, try to get my fair share of helping customers. I actually do the sales training while working the floor, with real customers; no role-playing here. They watch, I work. I usually make a sale or two and spend every other moment working with the store managers on merchandising training and setting their store right. [RIGHT: Columbia MD Sac'rs at the end of the 12 hour training. LEFT: Tyson's Corner D.C. crew - top selling LS staff!]
Each stop presents something new. I've wired lights, painted, re-located fixtures, hung posters, done light construction work...whatever needs doing. A typical "Front Line" day begins at 10am, sometimes noon, and runs until midnight, with all of the sit-down, hardcore training done after the store closes. We end the night by making ridiculous videos which live in infamy on the back walls of every LoveSac store and on the web forever, in the form of the LoveSac Store videos which you'll see playing in every one of our stores. Most customer's favorite part of these videos are the sections made by the Sac'rs on the Front Line visits....some better planned than others. I usually then drive on to my next location to the wee hours in the morning, wake up and do it again.
At each stop I take a new sidekick with me - usually a Manager or Assistant Manager from some other LoveSac market, with the purpose of getting to know them and further develop their skills at the Sac. They also work the floor when I'm back de-briefing the staff on the customer I just helped. I think it is always good for them to see other stores, other Managers, other ways of doing things. [RIGHT & LEFT BELOW: the new look of LoveSac, 2009 Columbia MD] NOBODY is too good at LoveSac to get their hands dirty, paint, clean, scrape, unload, setup, and go unil Midnight--or sometimes work for days straight, if necessary.
That is just our culture: this laid back, easy-going, fun company whose "laid back" people actually work harder, go longer, and are more capable than any other store in the mall....period. I love these guys. It is these people to whome we owe our deepest gratitude and respect. I dedicate this and every Front Line Tour I'll ever make to those who are really running this company, the Sac'rs on the Front Lines.
-- Shawny D.
BTW, COME FIND ME ON OP FRONT LINE AND SAY "SHAWNY D. SHOW ME THE MONEY,".....I'LL HOOK YOU UP WITH A LOVESAC GIFT CARD. Noon to Midnight... Nov 20th: Westroads, Omaha NE. Nov 22: Dallas Galleria, TX. Nov 23: Stonebriar, TX. Nov 29: Gateway Mall, SLC, UT. Nov 30: Northridge Mall, CA. Dec 1: Glendale Galleria, CA. Dec 2: Tyler Galleria, CA. Dec 6: Arizona Mills, Tempe AZ. Dec 7: Sunset Galleria, Henderson, NV. Dec 8: Layton Hills Mall, UT. Dec 10: Lenox, Atlanta GA. Dec 11: Mall of GA, Atlanta GA.
THE WINNER of this year's Halloween costume contest gets a (brand new) KING BLANKET by LoveSac, worth $300 (hit stores in 2 weeks!!!) THE BEST STORE overall all get a pair of (brand new) PHUR FEET Slippers by LoveSac....a prize to be coveted, no doubt. So I'll show you all the pics (in no particular order), then I'll tell you who won at the end, then YOU please COMMENT and tell me whether we got it right. ALL comments welcome.
Westroads NE
Mims!
No shirt to work!?
Luigi
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King of Prussia! PA
Northridge CA (red walls)
Nerd & Rainbow Bright at Columbia MD!
AZ Mills
Flatiron Eddie & his world famous jacket!
Tyler Galleria
Ladies Man-agers
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Georgia, Jersey, & Pittsburgh girls.
Layton discofied (again)
Casey & Josh spread the word in sin city!
Hung over in SLC.
More holiness.
Weirdos.
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Christiana DE opens on Halloween! Alex as El Hombre LoveSac Magnifico, I'm inked up, Libby is doctor hottie, Brian really should grow a mullet, Batman. Batman....and the legendary Jizamm as a Pink Lady.
My Lucky lady-bug, her furry friend & Tiffany added together make for a "whole lotta woman." Clearly adding to my hardcore image.
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