More pics and vids from our forays at Winter X. I don't believe there was a soul in Aspen who didn't know we were there. We even got stopped by the cops again. Turns out, they could hear the LoveSac Bus's sound system from 3 blocks down--not condusive to a downtown full of condos and luxury ski hotels.
CHECKOUT THE LOVESAC VIP LOUNGE AT THE BASE OF THE WINTER X SLOPES. BOTH THE ATHLETE LOUNGE AND VIP LOUNGE ROCK NOTHING BUT LOVESAC FURNITURE (RIGHT).
THE DETERMINED MR. GLENN, FROM DURANGO, CO WON THE FIRST EVER SAC RACES (LEFT). More pics from subsequent Sac races coming soon.
1st DAY OF THE SAC RACES ON VIDEO (ABOVE)
AT NIGHT THE PROMOTIONS HAVE ONLY JUST BEGUN...ROLLIN' THE STREETS OF ASPEN IN THE LOVESAC BUS (ABOVE)
A WALK-THRU ON THE BUS...GIVES YOU AN IDEA OF THE ABSOLUTE MAYHEM THAT THE WINTER X-GAMES ARE.
TRY TO GET A COUNT OF THE PEOPLE PILING OFF THE BUS (ABOVE)
Even baby Lucky likes to party. Thanks to my niece, Jessica, who came along to play nanny while we were busy promoting. Besides, Lucky got plenty of bus time on the ride home...12 hours to make a 6 hour drive. That's called snow on I-70 and I-15.
From Park City & Sundance Film Fest last week to Aspen this week, the Sac crew has gone Rocky Mountain High, arriving in SnowMass, Colorado for Winter X Games, 2009. We've teamed up with ESPN and the local Aspen radio station, KSPN to create the "LoveSac Radio X Lounge," for X Game attendees to hang out, listen to some tunes, and warm up! I'll be hittin' it up live, on the air on KSPN throughout the day--especially as we prepare for the Sac Riding Races (see videos below). Listen to KSPN online, broadcasting LIVE from the X Games, and the LoveSac Radio X Lounge: http://radiotime.com/station/s_42048/KSPN-FM_983.aspx. In fact, TEXT: "XGames" to number: 32075 from your mobile phone and WIN 4 TICKETS to the X-Games VIP seating this weekend, as well as a LoveSac SUPERSAC, VALUE OF $600+. CONTEST!!! TEXT TO WIN!!!!
Check out the videos and pics below, showing the entire Aspen scene as we roll in on the LoveSac Bus, and then as we prepare for typical LoveSac mayhem....from the first trial of Sac Riding (ouch) to Team LoveSac owning the X-Fest Snow Skate competition...
CHECK OUT THE LOVESAC RADIO X LOUNGE (video above)
Benny, Team LoveSac, tears it up at the X-Fest Snow-Skate park. This is a weird sport. Skate deck with 4 little skis on the bottom. I'm actually dying to get a hold of one of these for future dragging-behind-the-car runs. This thing would be perfect. Albeit, an almost sure way to break an arm (at 45 mph).
SNOW SKATING (ABOVE) SAC RIDING (BELOW)....
MY CUTE WIFE, TIFFANY (RIGHT) CHOSE TO RIDE THE MOTO-X SLED...NOT THE SAC.
CHECK OUT THE WHOLE SCENE, VIEW FROM THE ROAD OUT OF THE WINDSHIELD OF THE LOVESAC BUS. GIVE YOU A GOOD IDEA OF JUST HOW BIG A PRODUCTION THE X GAMES IS EACH YEAR. MY BOYS MURPH AND KYLE TAKE OVER THE TOWN EVERY YEAR. IT'S AWESOME TO BE HERE SPREADIN' THE LOVE.
The LoveSac Bus has been re-wrapped, re-pimped and re-deployed, this week to the world famous Sundance Film Festival in Park City, Utah. The Bus now boasts 24 Speakers (all by Kicker), 8 Sony Screens including one 40" HDTV, Live TV by AT&T Cruisecast, two mobile Wi-Fi routers, PS2, Guitar Hero, a bottomless fridge full of drinks and of course, all LoveSac furniture. Talk about a crazy weekend. But LoveSac was not just on the streets of Sundance, we were on the inside too.
Island/Def Jam, arguably the most successful record label of our age, was party-central on Main Street Park City, at the Phoenix Gallery, and ALL of the furniture in the building was by LoveSac. Sofas and cozy lounges for the gifting suites during the day were converted (by the legendary Sac'r, Charlie Tubb) to gigantic sectionals and VIP sections by night. Celebrities such as Mariah Carey, Nick Cannon, Young Jeezey, T.I., and many, many others were chillin' on LoveSac Sactionals and Sacs all through the night. [Celebrity photos yet to come.]
But, in all honesty, even with the celebrity guests the open bar (for those into that), and all of the "Movie Producers" to mingle with....the Party on Main Street Park City, inside of the LoveSac Bus, was more fun. All we did was roll up and down Main Street, watching movies, blasting the tunes, playin' a little Guitar Hero, and giving onlookers the occassional ride. People were swarming the bus, fighting to get on, get a piece of LoveSac Schwag, and just get in to the mobile party, on the LoveSac Bus.
One of the weirdest moments came after dropping off a couple of the Island/Def Jam Execs at their condo, a mile out of downtown Park City. There we were, on some dark suburban Park City Street, in the middle of nowhere, when I saw a couple of people huddled up on the corner, looking like they needed a cab to go to town. Good luck. So I got on the Bus PA (Fire-engine/cop siren) and told em to jump on board. We drove for 5 minutes, back to town, before someone in back, having chatted with them, shouted up to me "Hey, Shawny, you know who we picked up....PEDRO, from Napoleon Dynamite." That's right, LoveSac fan Effren Ramirez and his girl jumped on board and we rolled to his party. ACTOR EFFREN RAMIREZ ("PEDRO").
VOTE FOR PEDRO.
So the weekend just went on and on, and the celebs both on the bus and in the party just couldn't get enough of the Sac...but then, who can? I did get at least a half-day up on the slopes with a good friend of mine, Joe Loomis (white camo pants), including his buddies Rob and Benny. Joe is a fellow entrepreneur who just made an exit out of his first big company -- congratulations. Gotta love the risk-takers. They also make the best boarding buddies, and playing in general. It's always a party with weirdos like us around. Up at the Canyons we were on the slopes with Cameron Diaz and crew. We even ran into guitarist, Slash, at the restaurant on top of the Gondola. In true rockstar form, he was rockin' a black leather jacket, jeans, converse, and of course the hair. Let's just say I don't think he was there to ski.
At night, the festivities went on. LoveSac continued to own Main Street Park City. I don't think there was a soul at Sundance that didn't know LoveSac was there. But I am afraid we might have worn out our welcome, at least with the local authorities. Apparently we were breaking half-a-dozen laws, between our holding up traffic, stopping for pedestrians clamboring to get on in the middle of the street, calling thru the Federal (Police/Fire) P.A., and generally shaking the sidewalks with the alternator-melting sound system on the Bus. (From the outside it sounds as if the bus is going to fall apart). The Park City Chief of Police finally pulled us over and was fully ready to impound it (after our third warning), until Joe saved the day. We even got a bit of it on tape. Bad boys, bad boys, whatchya gonna do....
COPS STOP THE LOVE BUS.
We dodged that bullet with a little smooth talking, having agreed to NOT STOP anymore on Main Street. No holding up traffic, when 100 yards up the road, SkullCandy founder, Rick Alden (maker of THE sickest head-phones in the world) jumps in front of the bus like a bug on the windshield demanding a ride. We somehow pulled he and his wife on-board in time to avoid incarceration, and drove them back down to their parking spot at the High School, partying all the way. You see, Park City is a town of about 15,000 people, normally, and expands to, say, 500,000 for the week of Sundance. Parking is a disaster....even worse for a 40' Bus. Rick is a good friend and fellow Utah entrepreneur. It's good to see SkullCandy blowing up like it has. It seems like only months ago we were experimenting slinging SkullCandy headphones out of our Salt Lake City stores just to help a brotha out. Now he has the national distribution of Best Buy, Target, and nearly everywhere else. Rock on SkullCandy. Their the real deal.
(SKULLCANDY CEO RICK ALDEN AND ME, center, his wife and Joe Loomis on the ends).
All in all it was a very successful Sundance Film Festival for LoveSac. A special thanks goes out to Island/Def Jam Records for having us, House of Hype out of LA for promoting the party, and especially to Charlie, Jordan, Alex, Chris, Kat, Sky, Tiffany, Jesse, my own wife, Tiffany, Joe, Rob, Benny, and all of the Sac'rs who worked their butt off (but especially Charlie) for pulling it off. NOT an easy task for a little brand like LoveSac to hang with (and out-do) the big-boys at Sundance. Now, the Bus rolls to the Winter X-Games in Aspen Colorodo thru Sunday, and then on to the Superbowl!! Keep an eye out. Find the bus and tell the Driver to "Show me your Sac," and he'll show you some love (in a good way--in the form of some LoveSac swag)....what were you thinking?
I'll leave you with some more pics and vids from the festivities, below.
From Park City, Utah...
-- Shawny D.
EFFREN RAMIREZ & SHAWNY D. ON THE BUS. PEDRO & THE LS CREW, PARK CITY
MORE PARTYING ON THE BUS....BUT CHECK OUT THESE ONLOOKERS, GAWKING AT THE LOVESAC BUS THRU THE WIND SHIELD. THIS IS SUNDANCE, 2009, PARK CITY, UTAH...
Hip Hop artist Jim Jones [current radio hit: Pop Champagne (Video)] rocks the Sac in his Manhattan Recording Studio. He picked them up on his own from our store at the Garden State Plaza. His buddy/producer Damon Dash (pictured below, hangin on the Sactionals, chatting with their recording lable rep), invited me up to their studio in Manhattan to check it out. It was a good time - the hip hop scene is always a hot (boxed) party. But you gotta love Jim's own touches, namely, the customized throw pillows shown here. What can I say - he's a rapper with good taste.
Jim Jones' pad is all Black Velvish with some red throw pillows on the Sacs. He's got about 6 Bases and 8 Sides, as well as U-tables, U-Drinks, a SquattoMan (functions as coffee table/remote control holder, above), a MovieSac, SuperSac, and a PillowSac closer to the entry, just outside the glass conderence room. (shown right). Despite his recent arrest for assault, I'd have to say Jim and his crew are all pretty cool. Gotta love the vibe. I've been big into hip hop since my college days and my obsession with huge auto sound systems. Let's just say that Jim Jones sounds good on the LoveSac Bus thru its 24 speakers.
Hopefully we'll run into Jim and crew out at Sundance Film Fest in Park City, Utah, this weekend. We'll be rollin' deep on the LoveSac Bus. Keep an eye out.
In the YouTube video below you will see Jim's glowing endorsement of me, Shawny D., as a future Rap Artist. I'm pretty sure he might see me as the next Jay Z or Ne-Yo, his next rap rival...hence his hesitancy to admit to my raw rap potential. Yeah? No? Okay, maybe not. But it was cool to hang with Jim's crew anyway.
I received a number of emails from various customers in 2008 showing me how they've Sac'd out their own lives. Here are a few of my favorites...
This kid (right) was just hangin' out in our Natick (Boston) LoveSacStore when he felt the power of the Sac for the first time. So strong it made the hair on the back of his neck (and his head) stand up. oooooooooh.
Then you have international celebrity DJ (with a face for radio) Marcus Schossow, showing up in the Dallas Galleria LoveSac Store for his first Sac experience (below)....
Sherri Later, of Columbus Ohio writes (down/right): I absolutely love our sactional!!! It's comfortable, looks really nice and best of all it cleans up easily. This is the best couch (if you can even call it that) that I have ever owned, it is so low maintenance. I have dogs and it is so nice to be able to take the covers off and just wash them when they get dirty or have hair all over them. I also love all the different options there are for arranging it, they are endless. We have used it in so many different ways and even as a bed on more than one occasion. Thank you LoveSac for making such an exceptional product we absolutely love it!" Sherri Perry
Alejandro, from Texas, sent me pics of some girl jumping from Sac to Sac at his place (his wife!?)...
And last, but certainly not least, one of our seeimingly biggest fans, straight out of England, by way of Sherman Oaks, California, Mr. James Crofton, who writes:
So I am overwhelmingly happy with my love sac experience.
Back in 2005 I moved from London temporarily to Los Angeles on work assignment. I had previously agreed to rent a room from my good friend and SFV local Jon. Unfortunately the major renovation works due to be complete earlier in the year on his house were running a little behind schedule. Since I was assured the inconvenience would be kept to a minimum i agreed to put up with the noise and moved my stuff in.
I was provided with a clean bedroom. but it soon became clear that the room was simply to close to workers and I could not sleep near all the fumes and dust coming from the next room.
I moved in to the living room. This room became a multi use environment including junk storage, (see photo below), Living room and bedroom among other things. How ever it was all made so comfortable and manageable by a very versatile piece of furniture I acquired the week earlier.
NO MODELS. NO TRICK PHOTOGRAPHY. JUST REAL PEOPLE ROCKIN' IN LOVESAC STYLE. WHO KNOWS WHAT 2009 MAY BRING!?
I don't know about you, but my favorite way to spend New Years Eve is at work. My band, The MotherLove, rocked a private party in Park City last night. Ya gotta love the Park City crowd...the kind of people who, at 1am, when we are done, they drop the Benjamins to have us keep going, and going, and going. Good times.
I'm just glad my cute wife, Tiff, puts up with it. She has spent many a New Years Eve in the same room with me, but veritably alone. She's a good sport. Her friends Morgan and Danny crashed this black tie event with her--not their first MotherLovin' New Years Eve.
By the time these little vids were shot, I counted 50 people who coudn't stand anymore, at least 9 people fallen, brutally to the floor, and 16 champaigne glasses broken. Even thought we played some of our own tunes (stay tuned - maybe you can download one someday), nothing gets the crowd moving like our Cover Tunes....
THE MOTHERLOVE
SUBLIME WILL ROCK FOREVER
NEVER stop rockin' the Sac. Happy New Year, 2009, from the MotherLove.
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