WINNERS: My Favorite "Sexist" Comments

About 4 posts previous I asked the question "Is this sexist" about our current Mother's Day window poster hanging in all of our stores right now and currently visible on the homepage of lovesac.com.  I chose my favorite ones and I am going to send them each a limited edition MOM blanket for themselves (or possibly for their moms!) this Mother's Day.  If I chose your comment (below) be sure to email me ASAP at chairmansac@gmail.com along with your mailing address so I can get it with  you on time!!!  I chose 4 winners.  I don't necissarily agree with all four, but I appreciate their fire and their articulate ways...

No way that is sexist she has shoes on ;)

Posted by: Eric Bennion | April 27, 2009 at 05:57 PM

 

What is sad are the people who feel that this ad is not sexist. Gender roles are socially constructed in this society by a male dominated patriarchy. Men (white) have defined gender roles since the beginning of time. The roles placed on men are to work and be emotionally absent, while women are nurturing and cook and clean. This concept has been engrained in our (women’s) minds that we were “born” this way, and that is the reason it is socially accepted by even moms! From the day we were born we were given a PINK blanket and then labeled: unreasonable, incapable, nurturing, fragile, cook, mom, wife, and virgin. This was done by men of power to control women, to construct their emotions, to define what their role is in life. The poster for mother’s day is only perpetuating these gender roles. Ads across America, tell us what is beautiful and how to obtain it. Advertisements on TV make women believe that men will not want them if they don’t look like an 18 year old girl. If men don’t want them, how can they be moms one day and cook? Ads like this one are telling us that our role is at home in the kitchen, and for mother’s day the appropriate gift is something that makes our stay at home more comfortable. Young kids learn gender roles not only by the family members and school teachers; it’s the MEDIA that actually affects more children, now that is sad. So this ad is shaping young girls minds that a mom sits at home and cooks and cleans. These young girls grow up get married have babies, without ever developing to their potential. So I think it is amusing that men believe they can actually have an opinion about this. Men (white) are the reason this poster is up. Every man wants a woman at home with a baby in one hand and dinner in the other (cold beer in the fridge). Now I know there are exceptions to everything I’m saying, and not every woman aspires to be a mother anymore and sits at home all day. I believe we need to look at the power of advertisements in shaping our roles in society.

Posted by: Mattie Dykema | April 24, 2009 at 12:39 PM

 

I love it!! I don't think its sexist. I just got done reading Mattie's comments and this is what I think...I think its so so sad that women don't think they are good enough so they try to be a man, you know what I mean? Women and men are different, they are suppose to be different. That doesn't mean woman can't succeed in the business world and it doesn't mean men can't be nurturing. The poster is funny...not really TRUE to life but funny all the same. I am a stay at home mom with 5 kids and I never stop going. I cook, I clean (sometimes) I love on my kids, I run them everywhere, I go to lunch with the ladies and I actually make a difference in the world by teaching my children good values so they can grow up and make a difference in this world. I am proud to raise a family and be a mom. I would not want to go to some crappy job every day and have to do what a "boss" tells me to do. I love the freedom I have of being a mom and a strong woman. I don't think "career women" who don't get to have kids have much of an opportunity to reach their full potential. I think the "liberal woman" needs to get a reality check and chill out and enjoy life.

Posted by: Julie | April 26, 2009 at 04:43 PM

 

This is AWESOME. It is witty and crass yet totally not offensive. I think the big difference between this poster and your easter one is the image is not disturbing, it just something we can all related to in one way or another - you can imagine your mom trying out your LoveSac and enjoying it.

Of course moms love sac, that is how they became moms in the first place.

Posted by: Iain | April 23, 2009 at 01:48 PM

 

Way to stir the pot, Mattie--although I must ask: You still got that other part time job of yours?...seems incongruous, maybe just a little!?  Eric Bennion: I had to smile.  The rest of you: Happy Mother's Day!!!  PS. If you thought THIS poster was sexist, I'm dying to hear what you have to say about our Father's Day art, coming up soon!!!

--Shawny D.

 

 

 

Comments

[Iain Holmes]

Shawny I received my blanket today - THANKS.

Just wanted to make sure you voted for me - http://www.lovesac.com/room_planner_contest.asp I asked Jeremy to send it company wide so I am sure you got it.

Anyways if you want to win a free sac in my contest feel free to join my facebook group. Just make sure you read the rules - especially Number 6!!

http://www.facebook.com/home.php#/group.php?gid=95344369514&ref=mf