My Favorite Comment...

You thought that Easter Bunny (2 posts ago) was ugly?  Recognize this guy (RIGHT)?

I liked this comment from my blog 2 posts previous made by James Crofton: 

Well to be honest, I do not think this poster is going to be effective in boosting sales. In terms of shock value, It certainly is effective. My view of Love sac is really comfy cool different furniture. Perhaps the playboy bunny would be better. Just not to revealing to avoid turning away families. The cigar and bad teeth to me have a darker unclean connotation. I would be attracted to the humour and punch line while strolling through the mall if you just change the Bunny. (Sorry old yellow teeth dude, Hope its not a relative of King sac)....!

my sense is that this image is shocking but unappealing. its funny yes. But ultimately I am not sure many people will identify with the message. The audience with the buying power is probably older then he target audience that will appreciate the poster.

James, I'm not sure if the poster is effective in boosting sales, either.  A lot of people had the same concern, apparently.  Frankly, with our limited window of reach (one small window display in a mall full of marketing "noise" from the smallest store-front in the mall, in only 25 of the 5000+ shopping centers in the country), if we can just get people to LOOK, I'd call it a win.  Our little seasons are up and then down in just a few weeks.  The average person doesn't even make it to the mall any more often than we put up a poster.  Sometimes they'll be sweet.  Sometimes they'll be simple.  Sometimes they'll be boring.  Sometimes they'll be raunchy.  Sometimes we want to communicate our "brand ideals," and other times we just want to make people look, or have a good laugh, or....(and this most of all)...MAKE A REMARK-ABLE poster.  (IE: Causing the person to remark).  So, based on your numerous comments, and some of them with tales of people taking photos in front of it, for whatever reason, I'd call it a "success."  My favorite line from any movie of all time...From Pirates of the Carribean: "Captain Jack Sparrow, you must be the worst pirate I've ever heard of."  Johnny Depp: "Ahhh, but you have heard of me."

SO MANY of your comments were great, though, and I actually heard them all.  Some made me think deeply about our artwork and marketing, and you gave me some great ideas.  I kinda like the idea of playing off the "Bunnies" as James says above, next year--in at least a semi-classy way.  I also think some of your specific comments on this piece were good.  Had I had them earlier, maybe we would have done things a bit differently, no doubt. 

But most of all, I am REALLY proud of our great design team here at LoveSac.  From Roger Hagadone, our master photographer here in NYC, to Ben our Art Director, to Dave, Mary, Spencer, and the whole creative team, I say: Great work.  These guys work hard to keep us weird.  Remark-able.  Here is our poster from last year at this time (below).  Like it any better?  Find IT offensive!?  Comment here, tell me what you think.       

Like it or not, we'll keep the weirdness coming.  I would love to continue to get your feedback!  Wait until you see our poster for Father's Day.  "Dad's and Grads Get Inked," is the theme.  We are launching the SICKEST Limited Edition Covers we have ever done along with it...should be cool. 

Also, if you were one that did like the Easter poster YOU CAN OWN IT!  Make sure you get your bid in!  EACH STORE WILL BE HOLDING A SILENT AUCTION from now until Easter.  Simply write down the price you'd pay for the poster ($1, $15, $240...whatever you would pay)...the customer with the highest bid gets the poster, but must be paid in cash.  The $$$ earned goes toward a store party for your local crew. 

James, send me your shipping info & T-shirt size to [email protected].  You win.  You get a T-shirt on me.

Keep it weird.

-- Shawny D.

Comments

[RG]

Shawn, A few weeks ago I purchased a $400 PillowSac at one of your mall stores, and we love it. Two days later we found a fairly large wire in the Sac. Let's say it somewhat resembles a mattress spring; slightly uncoiled. I unzipped both zippers and fished it out. I promptly emailed your company (at the address found on your site) and have received no response. We're not seeking a refund, a discount, a coupon or a lawsuit. But it seems strange that no one even wrote back to say "Gosh, we're sorry your child sat on our Sac and discovered a 10" wire in our product. We'll talk w/the factory to make sure no one else sits on a 10" wire." I still have the wire laying on my desk, if only as a non-boring office discussion piece.

It looks like you've got time to post plenty of stuff here, but who responds to "wire in Sac" emails from customers? I think the whole Sac thing is funny, quirky and again - we like the product (wayyy over-priced imho, but my kids talked me into it so we splurged). But if the lack of response is standard (as it is with oh-so-many companies) then this Sac would be our last.

[Dan Bostelman]

Wow that guy cleans up good!

[Candizzle]

Hey Shawn!! It's Candy from Tyler.. I just wanted to say..One of the reasons I wanted to come work for LoveSac was exactly because of it's originality and that is why I intend to stay! So I loove that we have people like you guys to come up with weirdo posters.. I like it.. It gets a lot of people to come in and check this stuff out.. And I also loove that we will be raffling it out! Ok well, just wanted to drop a line and say whaaaats up!

p.s- I am addicted to your blogs..they crack me up..

-CandY